When all of this is combined with engagement assumptions, internal and external relevance parameters, and legacy, the framework inherently acts like a Theory of Change (ToC). The inherent ToC nature of this framework can help researchers see or develop mechanisms for facilitating sustainable positive impacts and create a positive impact identity. Inevitably, broader impacts should lead to sustainable positive impacts for society, which is the idea that NSF is trying to achieve through its BI 1-9 desired societal outcomes[16], [17]
 

A Critical Step

Communicating knowledge, one of the seven subdomains, is a critical and major rate-determining step to effectively move through all four domains, move through the remaining corresponding subdomains, and move toward the development of sustainable positive impacts. In other words, communication and communicating knowledge are key.
Your ability to communicate and relate to different audiences depends on knowing who you are and how you plan to engage and benefit others through a living legacy in the context of your teaching, research, service, and occupation. This also means you should start to reflect, think about, and begin to answer the following question: What is your professional/broader impacts identity? 

Recommendations 

When you come into the University, first begin to reflect on your professional/broader impacts identity in the context of how you want to communicate your work. Second, select the individuals and groups in the public and in your field that align with your work and passions. Third, seek available training to improve your communication skills. 
For those in the Science, Technology, Engineering, and Mathematics (STEM), Social Science, and STEM Education fields, this audience embodies your Science Communication (Sci-COMM) Ecosystem. For those of you who are not in these areas, consider it your Communication (COMM) Ecosystem. Sci-COMM Ecosystem is a phrase and model that was coined and developed by Melanie Harrison Okoro, PhD. In my opinion, it is one of the best upcoming science communication models under development that is relevant for today’s knowledge abundance economy.  
The members of your Sci-COMM Ecosystem or COMM-Ecosystem are called your stakeholders. Make sure to think about, treat with respect, communicate with, and listen to their ideas, suggestions, and advice. Those who share your Ecosystem space (educators, students, funding agencies, NGOs, colleagues, underrepresented ethnic groups, etc.) will help you identify the ideas that matter to society. Their input also will help you refine your professional/broader impacts identity and create a powerful broader impacts program or portfolio for your NSF-funded work. 

References

[1] Davis M. and Laas K. (2013). ‘‘Broader Impacts’’ or ‘‘Responsible Research and Innovation’’? A Comparison of Two Criteria for Funding Research in Science and Engineering. Science and Engineering Ethics, DOI 10.1007/s11948-013-9480-1.
[2]. Adetunji, O. and Renoe, S. (2017). Assessing Broader Impacts. MRS Advances, 1-6. Doi: 10.1557/ adv.2017.136.
[3]. Adetunji, O. and Thompson, M. (2016). The Broader Impacts Conceptual Framework (BICF) 2014 Lexicon Modification for the Brown University Engaged Scholarship and Broader Impacts Joint Committee Year End Report of 2015-2016. Brown University.
[4]. Thompson, M. (2014). The Broader Impacts in Research (BIR) Organization. BI Definitions Guide: An abbreviated collection of explanations that begins to provide a common language when discussing, practicing, understanding, and better articulating the dimensions of broader impacts (BI). [Brochure]. [Norman, Oklahoma].
[5]. Thompson, M. (2014). The Broader Impacts in Research (BIR) Organization. The Broader Impacts Conceptual Framework (BICF) Lexicon. The University of Oklahoma. http://bir.ou.edu/content/broader-impacts-conceptual-framework-bicf.
[6]. Franz, N. (2009). A Holistic model of engaged scholarship telling the story across higher education’s Missions. Journal of Higher Education Outreach and Engagement, Volume 13, number 4, p. 31- 50.
[7]. Franz, N. (2016). The Legacy and Future of a Model for Engaged Scholarship: Supporting a Broader Range of Scholarship. Journal of Higher Education Outreach and Engagement, Volume 20, Number 1, p. 217.
[8]. National Alliance for Broader Impacts (NABI). (2015). Broader Impacts Guiding Principles and Questions for National Science Foundation Proposals. [Tri-fold]. [Columbia, MO]: Adentunji, O., Coakley, C., Dawe, J., Dugan, C., Fields, J., Kobilka, S., Koroly, M., Menninger, H., Renoe, S., Ristvey, J., Scowcroft, G., Spohr, K., Sundararajan, S., Thompson, M., and Youngblood, T.
[9]. Nagy, D. (2016). Evaluating the Broader Impacts of Sponsored Research through the Lens of Engaged Scholarship, Journal of Research Administration. Vol. 47 Issue 1, p68-93.
[10]. Verdín, D. (2017). Quantifying and Assessing Trends on the National Science Foundation's Broader Impact Criterion Paper presented at 2017 ASEE Annual Conference & Exposition, Columbus, Ohio. https://peer.asee.org/28778
[11]. Kail, R., and Cavanaugh. J. (2000). ''Identity and Self-Development”. Human Development: A Lifespan View, 2nd edition. Belmont, CA: Wadsworth.
[12]. Risien, J. (2015). Unveiling Identities and Enhancing Impacts. STEM-Fit Conference. Evanston, IL.
[13]. Risien, J. and Storksdieck, M. (2018). Unveiling Impact Identities: A Path for Connecting Science and Society. Integrative and Comparative Biology. in press.
[14]. College of Continuing Education, Division of Public and Community Services. (2007). Framework for the Mid-Continent Comprehensive Center (MC3), an Educational Technical Assistance Center, Planning Documentation. The University of Oklahoma.
[15]. Thompson, M. (2018). The Broader Impacts in Research (BIR) Organization. Faculty Success: A brief description of our research-based scholarly approach to practice in assisting faculty with broader impacts on their National Science Foundation (NSF) proposals and how faculty who receive this assistance perform compared to their peers. [Brochure]. [Norman, Oklahoma]. Electronic details:  http://bir.ou.edu/content/evaluating-return-investment-roi.
[16]. National Science Foundation (NSF). (2018). Proposal & Awards Policies and Procedures Guide (PAPPG) 18-1. OMB Control Number 3145-0058, p. 45, Chapter II-12.
[17]. National Science Foundation. (2012). NSF at a glance. http://www.nsf.gov/about/glance.jsp. Accessed May 1, 2018.

Content Notes (CN)

CN1. Currently we have not been able to investigate as to whether this phenomenon has occurred in the Middle East.
CN2. Living legacy implies how you are known while living and is not in terms of death.
CN3. The “Nature of Broader Impacts” refers to key principles and ideas which provide a description, understanding, and the action of broader impacts as a way of knowing. It also applies to the characteristics of broader impacts knowledge.
CN4There are some features of the BICF which limit what activities are plausible and would provide a greater societal benefit.  This suggests that there are broader impacts quality levels.
CN5. In the BICF, professional/broader impacts identity is based on the research-based definition of broader impacts. According to this definition, broader impacts must be done with stakeholders, measurable, time dependent, positive, and societally beneficial. Impacts are not required to have any of these aspects. Therefore, there is a distinction between professional/broader impacts identity and impact identity in the BICF. These are two related but distinct concepts. This will be discussed in detail at another time.